SAMANA launches premium COLLECTA brand with AED 4 billion World Islands project

SAMANA Developers has launched SAMANA COLLECTA, a new premium real estate brand focused on lifestyle-led destinations in Dubai and overseas. The first project will be a more than AED 4 billion flagship on The World Islands, designed for year-round island living.

Why it matters: - SAMANA is moving beyond single residential towers and into destination-style projects built around lifestyle, services and long-term livability. - The launch gives the developer a premium platform for Dubai and future international waterfront or resort locations. - The World Islands project targets buyers seeking island living with city connectivity, a mix that could broaden the appeal of the location.

What happened: - SAMANA Developers launched SAMANA COLLECTA, a new premium real estate brand. - The brand is positioned around a “life first” philosophy and will focus on distinctive locations, design, international collaborations and curated residential experiences. - The first COLLECTA project will be on The World Islands in Dubai. - The flagship development carries a gross development value above AED 4 billion. - The project is planned as a year-round residential destination rather than a short-stay leisure asset.

The details: - The World Islands project will include 840 branded residences. - The development also will include seven floating villas and two tree villas. - Planned unit types include studios and one-, two-, three- and four-bedroom homes. - All residences are planned with sea views. - Layouts are designed to maximize views with extended sightlines, generous glazing and spatial planning. - The island is planned with multiple beaches, a lagoon, swimming pools, a beach club, water-sports facilities, spas, indoor and outdoor gyms, co-working spaces and a dedicated welcome centre. - Everyday retail and services are planned to support residents’ routine needs. - Core residential amenities and services are planned to be operational from the first handover. - Dining plans include several restaurant concepts, including a signature floating Italian restaurant developed with a Michelin-recognized culinary partner. - Regular yacht shuttle services are planned between the island and mainland Dubai at 30-minute intervals. - Embarkation points will be announced closer to launch. - The development is being created with a globally recognized Italian luxury marque focused on design heritage, craftsmanship and contemporary style. - The partner brand’s identity will be announced separately. - Italian-inspired landscaping will extend across the wider island. - Homes are expected to start below AED 2 million.

Between the lines: - SAMANA is signaling a strategy shift from individual developments to full lifestyle ecosystems. - The World Islands gives the company a high-profile test case for making island living feel practical for daily use. - Co-working space, high-speed connectivity and transport links reflect changing work patterns and the demand for flexible living. - The project also positions Dubai as the launchpad for a brand that is intended to expand into selected international destinations.

What's next: - SAMANA plans to build the COLLECTA pipeline across Dubai and international markets. - The company will announce the Italian brand partner separately. - Embarkation points for yacht shuttle service will be disclosed closer to launch. - The World Islands project will serve as the first proof point for the new brand before further global expansion.

The bottom line: - SAMANA is betting that premium buyers want more than a home: they want a fully serviced destination that blends privacy, waterfront living and urban convenience.